Bū first crossed my mind on November 15, 2024. At the time, I had no idea what it would be called or exactly what shape it would take, but I knew one thing for certain—it would exist one day.

Four months later, Bū was born. My biggest project yet was finally up and running—what a relief. Now, let’s take a step back so I can tell you what Bū is all about.

I created Bū as a brand dedicated to supporting creators in their daily professional lives, providing solutions to the challenges they face. But Bū isn’t just for professionals—it’s also for passionate individuals looking for new tools to enhance their creative journey. Having spent my entire career in the audiovisual industry, I design each product with firsthand knowledge of how and why it can be useful.

On a more personal and logistical note, Bū is just me—for now. I’m a 30-year-old new dad, running everything from my living room.

But Bū isn’t just about me anymore. It’s about all of you—the ones who will be part of this incredible adventure.

See you soon,

Arnaud